Facebook live in the #1 marketing tool in my toolbox. Facebook is pushing out live videos more than ANYTHING else in the newsfeed! That means if you'll learn how to go live, and get really good, you have the oppurtunity to put your business in front of the masses without feeling icky! You can do what you love and create beautiful art and people can tune in from anywhere on the globe to watch!  This is what I used to grow my page from 7,000 fans to now over 42,000 fans in a little over a year. I've built relationships with people and grown a network of true friends!  I have put together a presentation so  you can learn how to confidently go live without being terrified! 

 

Check out these stats!

       

               Facebook Live Videos Are Watched 3x Longer Than Videos

               That Aren’t Live      

     

               Users Comment On Facebook Live Videos At 10x The Rate Of 

               Regular  Videos

     

                 Video posts have 135% greater organic reach than photo posts

 

      Going Live solidifies that you are in fact a real person, with real feelings, opinions, and personality traits, PEOPLE RELATE TO YOU.

 

 

 

HOW TO DO IT

 

Click ”POST UPDATE” at the top of your News Feed

Write something about your live video- **TIP** I always use #LIVE- Join Me!

Titles must have fewer than 255 characters or the stream will fail. Short and catchy is Key!

Add emoji/arrows, anything, to add some color to your title

Click Go Live

**Remember, flip your screen if you are on iphone, you want to make sure the words are not backwards!

 

 

BEST PRACTICES

Keep talking as if you have an audience- So what if you have 0 viewers, keep talking as if you do!

Have good lighting, use lamps, go live during daytime, get a lighting kit, whatever you need to make sure people can see you well. (Links to all the products I use below!)

 

Clear the clutter! Find your best space to do your live, eliminate messy backgrounds. You can get a cheap backdrop from amazon hereàhttp://amzn.to/2jgi8Zu (affiliate)

 

Sunday nights are the BEST night for live, but switch it up. Try daytime, late evenings, avoid Saturday days, people are usually busy! Think about your audience, when are YOU online normally?

 

Remember, worst case scenario, you hit the END button!

 

 

PRODUCTS I USE FOR LIVE

Arkon Stand for overhead video shooting-Use code SIMPLYSARAH20 for save 20%

Tripod- http://amzn.to/2wjhHig (affiliate)

Lighting kit – Ring Light - http://amzn.to/2jfXDMz (affiliate)

This is my exact ring light I own but there are cheaper options

Softbox Lighting kit- http://amzn.to/2gVWARe  (affiliate)

Lumee cell phone case- http://amzn.to/2fcdLdu (affiliate

Webcam for live from your computer- http://amzn.to/2gVU0GX (affiliate)

Clip on flexible arm light for recording videos- http://amzn.to/2wSW4KE (affiliate)

 

 

TOPICS FOR FACEBOOK LIVE

Introductions and start Kit opening! When your kit arrives, open it live! Please, however, be familiar with the contents of your kit and be able to explain the products.

First project with your starter kit- aiden chalkboard- show how easy it is to wash off transfer

Transfer on a piece of wood

Transfer on a mirror

Transfer directly on a wall

Transfer on a fabric tote bag, t shirt (I use speedball ink- http://amzn.to/2wiwsSu)

Glass etching with chalk couture  transfer (Etching cream-- http://amzn.to/2gVGCCT

How to wax a board

Hosting a virtual party- describe how a virtual facebook party would work and ask for hostesses, talk about incentives and rewards for hosting and let them know how easy a party would be

Show how to wash and clean transfers

Show layering and how to create multiple layer designs

Talk about the opportunity and host a Q+A session

Teach the shadow effect (transfer put slightly offset from the first layer and use a coordinating color)

Use pantry decals to show organization

Use multiple colors on one transfer to show blending colors

How to store your transfers- if you use Art folders ->http://amzn.to/2wiEbjz

 

 

CALL TO ACTION TO END YOUR LIVE

Thanks so much for watching! If you loved this video I’d love for you to share it with a DIY loving friend!

 

Thanks for watching, be sure to tune in tomorrow at “___” for another live video where I’ll show you “___”

 

Thanks for watching, if you’re interested in any of the transfers or chalk paste be sure to visit my website at “___” where you can purchase and they’ll be shipped right to your house

 

Thanks for watching! If you’re interested in becoming a designer on my team and saving 40% on all products email me or message me here!

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Thanks for watching! I have a group where I share some deals, special techniques and more, if you'd love to join just comment below!

 

 

A few tips on confidence….

Fake it till you make it.  Do your hair, fix your makeup, you’ll feel better and more confident, yes its important to be real but if you’re nervous, try to do something that will give you an extra boost of confidence for the first few lives, get a new shirt, manicure, whatever! Consider this an investment in YOU and your business!

 

Always have your camera angle from slightly above and tilted down, this is a very flattering angle and will help you feel more confident, and avoid the camera looking up your nostrils!

 

Lighting, lighting, lighting! ( Seriously, the ring light is like magic. Its my #1 cannot live without tool!)

Remember…growth comes from moments when we are pushed outside our comfort zones! Nothing worth having comes easy!!!

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